top of page
Screen Recording 2022-08-02 at 12.17.57 PM.gif


A digital product by Parallel that is a data analytical tool that helps product teams understand user behaviour through simple yet powerful tool.

Strategy | Brand Identity | Communication | Interactions
People involved
1. Design and Strategy Lead - Ankita Shinde
2. Strategy and Design - Anjali Seetha

Disclaimer - This project that we did for Apperture is part of their IP (secret sauce) that gives them an edge in their markets. This means that showing the full spectrum of work online isn’t really on the table. If you want to see more, reach out and I will send you the case study.

Brand Workshop

The project started out with a workshop tailored to find key strategies to apply to the brand. We identified core target audiences, helped define the brand personality and collaborated on how to tackle the brand positioning.

Frame 19986.jpg


Motion 2.gif
Screen Recording 2022-08-02 at 12.07.15 PM.gif

Check out other work

Mask Group 5.png
Mask Group 1_edited.jpg
bottom of page