A digital product by Parallel that is a data analytical tool that helps product teams understand user behaviour through simple yet powerful tool.
Strategy | Brand Identity | Communication | Interactions
1. Design and Strategy Lead - Ankita Shinde
2. Strategy and Design - Anjali Seetha
Disclaimer - This project that we did for Apperture is part of their IP (secret sauce) that gives them an edge in their markets. This means that showing the full spectrum of work online isn’t really on the table. If you want to see more, reach out and I will send you the case study.
The project started out with a workshop tailored to find key strategies to apply to the brand. We identified core target audiences, helped define the brand personality and collaborated on how to tackle the brand positioning.