top of page
Rebranding | Website Design
Fabrik
Fabrik is a small team of innovators — they are always thinking on their feet, and have always punched way above their weight to produce actionable deliverables. Fabrik is a young kid on the block. To them, the success of the business naturally translates to the success of each stakeholder of the company. Ultimately, it boils down to their ability and willingness to solve the customer’s problem.
This project was done with the design agency RED
Brand Workshop Insights
We conducted an online brand workshop where we helped company identified the “WHY” of the brand. The workshop helped us understood the history, customer segment, and the competitors to rebrand the brand effectively.
Understanding the why, positioning it and getting the personality right for the brand.
The first step to create a visual moodboard to help the client give the sense photos, colours, typography, patterns, shapes and more that make up a cohesive direction for a brand that can be displayed and understood on one page.
Brand Story
Fabrik is a customer-centric tech-driven company that focuses on solving the problem, improving performances, and people’s productivity. It is empathetic, agile, intelligent, and honest. The team is visionary and always thinking ahead of the curve. Fabrik is a young kid on the block. To them, the success of the business naturally translates to the success of each stakeholder of the company. Ultimately, it boils down to their ability and willingness to solve the customer’s problem.
Brand Logo
The new Fabrik logo contains the DNA of our previous iteration to give a sense of innovation and evoke our roots in AR/VR.
The wordmark is in a sans serif font showing the sleek and minimal characteristics of the brand. The logo as a whole represents a modern, young innovative and ambitious brand that ahead of its time.
Brand Colours
Blue appears in over half of all logos because it represents intelligence, trustworthiness and maturity. Technology companies and large corporations lean towards blue’s steadfastness and security. Teal combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating color that also represents open communication and clarity of thought.
Brand Collaterals
Website Design
After the visual identity, we started with website design. We had couple of calls to understand the requirement. We made information architecture and dive straight into the UX and UI of the website.
bottom of page