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Naming | Branding
Juniper
A product to provide intelligent contextual information and insights to the people of a company, ranging from timesheets to productivity, invoicing to financial health, handbooks to emotional health, and training modules to skill graphs.
This project was done with the design agency RED
Brand Name
Juniper is used as medicine to get rid of health-related problems. The product would be looked at to solve problems and bring healing and growth to companies. This is a product which provides intelligent contextual information and insights to the people of a company, ranging from timesheets to productivity, invoicing to financial health, handbooks to emotional health, and training modules to skill graphs.
Domain - Juniper.ooo - .ooo is out of the office which tells that we have it all covered even if you’re out of office.
Defining the Core
Brand Logo
The logo is the primary logo having the icon and the wordmark. The icon represents a tree. The outer circle symbolises any company that is using Juniper which is thriving and outshining. The trunk functions to support, collect nutrients, water and anchor the tree and help it thrive in the world. The trunk represents the true meaning of Juniper.
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