About
I’m a heart-winning Brand Strategist and Designer, passionate about helping tech businesses grow while mentoring young designers along the way.
Capabilities
Brand Strategy
Defining why you are the best at something and the foundation of all marketing efforts. Brand Positioning, Value Proposition, Tone of voice.
Visual Branding
All creative aspects, including logo design, typography, colour, placement, and iconography. Guidance on how to use your brand in marketing so it is consistent everywhere.
Website Design
Revamping an existing website or taking a new brand to the next level. SEO-friendly web pages to enhance your online presence and drive better search engine results.
![Website-Promo-[remix].gif](https://static.wixstatic.com/media/d45876_d6b090daeb644cbb99bbed12d657653e~mv2.gif/v1/fill/w_960,h_540,al_c,pstr/Website-Promo-%5Bremix%5D_gif.gif)
Creative Direction. Campaign Design. Website Design.
Strategic Thinker. Marketing Director.
Recent Work
I help brands build visual & verbal narratives that connect with their audiences
Trying something new with Unlearn Bananas!
Welcome to the Learning and Unlearning Hub, a space designed exclusively for creative professionals like you! Here, you'll discover resources to help you rock your freelance business and navigate your creative journey.
I enjoy sharing insights with leaders, founders, and designers!
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How Emotional Branding can change the way your product is perceived.
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Why building a foundation story is more important than creating a logo.
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At what stage branding make sense.
What I do best
Defining why you are the best at something and the foundation of all marketing efforts. Brand Positioning, Value Proposition, Tone of voice.
Brand Strategy
All creative aspects, including logo design, typography, colour, placement, and iconography. Guidance on how to use your brand in marketing so it is consistent everywhere.
Visual Branding
Revamping an existing website or taking a new brand to the next level. SEO-friendly web pages to enhance your online presence and drive better search engine results.
Website Design
Discover the step-by-step process
Brand Strategy Workshop
Defining why you are the best at something and the foundation of all marketing efforts.
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Brand DNA
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Brand Positioning
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Brand Tagline
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Brand Persona and Tone of Voice
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Brand Story
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Brand Pillars
Brand Identity /
Re-branding
A heart-winning Designs that stand out from the competition, attract the right customer, and in turn, increase product sales.
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Brand Logo
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Colour Palette
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Typography System
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Patterns
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Illustrations / Iconography
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Brand Guide
Website Design
Revamping an existing website or taking a new brand to the next level. SEO-friendly web pages to enhance your online presence and drive better search engine results.
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Brand Website Audit
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Website Structure - UX
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Website Wireframes
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Website Design
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Style Guide
Kind words from people
The level of clarity and precision is truly remarkable, showcasing an exceptional understanding of the brand's essence. Anjali is very creative and uniquely organized at work as well. Have enjoyed working with her
Faraz
Co-founder, Trevex
Kind words from people
No more face confusion. Our brand story speaks volumes, connecting with audiences in nuanced ways. Anjali is fantastic in her approach to building Brand Persona. She is quick to understand the expectations! It was amazing working with her on this.
Ravi Razdia
CMO, QDegrees
Kind words from people
Working with Anjali was a breath of fresh air. Her accountability made the experience highly productive and memorable. What I loved the most was the workshop approach for making the Base Mktg document.
Sampada Sehgal
Design Lead, In2IT Technology
Brand/agencies I worked with
